8/11/2023 0 Comments Apple store appointment austin![]() No, this is the new Apple Store, home of, what some Apple employees are calling, the "new customer journey." Though technically speaking, it was the store of choice for many grandparents-judging by the people listening attentively to the Genius bar workers, diligently scribbling notes on, GASP, paper. While the aesthetic is identical, this ain't your granddad's Apple store. Systems are integrally important, but a customer’s view of your brand lives (and dies) with their personal interactions with your employees. They intend for every aspect of their brand experience to ooze luxury, and thus the comfortable, friendly badges get tossed in favor of warm, personal interactions. You can't expect to sell $17,000 18 karat gold watches, luxury jewelry while wearing a plastic badge around your neck.Īpple is relentless in their commitment. The reasoning behind the change, simply put: you don't see name tags, even well-designed ones, hanging around the necks of a concierge guiding customers along a luxurious journey. Glancing down at the blue shirt, thoroughly confused, I thought: perhaps this wasn't the real Apple Store, or maybe this greeter was not an employee but a rabid fan boy welcoming me to the store while he holds his spot in line for the forthcoming Apple Watch.īut a quick scan of the store confirmed this nice, though nameless, fellow was actually an employee, who like all the other blue shirts, was completely naked. Unprepared for this drastic change, I immediately felt unsettled. The signature Apple store accessory, the big, bold, white lanyards draped around every employee's neck, often copied and shamelessly parodied, have vanished in favor of an increased commitment to more personal, direct service. I never caught the greeter's name, the direct result of the store's second change. If Apple, an already admired brand, remains committed to continually pushing their customer service to new heights-you should too. In this case-where High Street meets the shop across from the food court and next to the phone repair kiosk-"updated" means, specifically, the white Apple logo is noticeably smaller and has migrated from its former home (square-and-center) to hanging out in the neighborhood between the employee's collar bone and heart. A uniform with the ever-so-slightest touch of refined, English luxury-courtesy of former Burberry CEO Angela Ahrendts. But this isn't any old bright blue shirt, this one is the signature piece of an updated uniform. ![]() How can I help you?" The words pop out from behind a big smile, beaming brightly above, what other than, a bright blue shirt. The brand who began selling their interpretation on the future of hyper-personal computing (the Apple Watch) today. Or, at least the future of customer service in the eyes of the world's most valuable brand. Oddly, the local mall-a relic of retail eras bygone-is the only place I can witness, first hand, the future of customer service. Flung through history's aching jaw, deep into the dark belly of an aging dinosaur, I painfully ventured off into a shopping mall. In the name of science, dedicated solely to your education and edification, I willingly sent myself back in time.
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